L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo 500ml

L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (500ml) is a professional sulphate-free smoothing shampoo designed to smooth, strengthen and control frizz-prone hair.

The luxurious, ultra-creamy formula gently cleanses while reinforcing hair keratin, leaving strands softer, shinier and easier to manage. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control, delivering up to 5x smoother hair and 2x less frizz while supporting styling routines that take half the time. It adds softness and long-lasting shine for up to 5 days while protecting the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free.

Key Benefits

• Reprograms hair for up to 2 weeks of frizz control.
• Up to 5x smoother hair with 2x less frizz.
• Controls unwanted volume for easier daily styling.
• Softness and shine that last up to 5 days.
• Protects the fibre from breakage from the first use.

Key Ingredients

• Keratin-Alpha technology, which reshapes and smooths the hair's keratin structure.